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101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

This finished, hands-on, step by step advisor is certain to allure extra capability shoppers to any given web site. With 1000s of confirmed tips, instruments, and strategies, this freshly up-to-date variation presents the most recent internet 2.0 tendencies and strategies similar to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising managers, small enterprise proprietors, experts, site owners, members, new media execs, and web site designers will locate this guidebook worthwhile for constructing on-line strategies. A own password can also be integrated for getting access to the significant other web site, which supplies up to the moment online marketing information and multiplied info. From optimizing web content for se's and incorporating dynamite public kin techniques to offline advertising and making sure patron pride, this guide and site mixed are unbeatable for necessary on-line promotional assets.

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Never include a competitor’s name in your keywords. Because several search engines read only a small amount of content for keywords, you lose valuable page real estate to irrelevant keywords when you use your competitor’s name. In addition, there have been recent legal battles regarding the use of competitors’ names within one’s keywords. • Common misspellings of words—There are many words that people misspell on a frequent basis. The question here is, do you include those misspelled keywords in your site or not?

What can you provide for them on your Web site that will WOW them? Your objective should be to exceed the target market’s expectations. Your main target market might be your potential customer, but other target markets might include existing customers, or the media, or those who influence the buying decision for your potential customers. When you look at—really look at—potential customers versus existing customers, you realize that what these two groups want and need from your Web site is probably different.

But before you submit to the search engines, you have to be sure your site has been designed to be search engine friendly. In this chapter, we cover: 24 • The methodology to make your site search engine friendly • The key elements of Web site design to accommodate search engines Designing Your Site to be Search Engine Friendly 25 • The all-important content • The importance of keywords in all aspects of your Web site • The elements that are in the search engine algorithms or formulas that are outside your Web site • The importance of link popularity and link relevancy to your search engine placement.

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